Shop Keeper games on Steam, measured
Run a shop: stock it, price it, serve the customers and grow it.
134 games tagged Shop Keeper came out on Steam in 2025 (28 in 2024), and 477 have come out so far in 2026, +634% on the same weeks of 2025.
Of the 68 released between Jan 1, 2024 and Jun 30, 2025, 13.2% reached 1,000 reviews, against 4.2% across all of Steam (3.1× the Steam rate).
1,094 more Shop Keeper pages are on Steam but not released yet, 115 of them dated within 90 days.
Counted game by game from Steam's store on Sep 27, 2026. How we counted, and what the numbers can't tell you.
Read the growth numbers with this in mind. Very few games carried the Shop Keeper tag before 2024 (2 released in 2021), so the label itself has caught on recently. Part of its growth is developers adopting the tag for shop games they would once have tagged Management or Simulation.
How fast the niche is filling
Games tagged Shop Keeper released each year. 2026 is counted to Sep 27, 2026; the same weeks of 2025 saw 65.
How its games did
Games released Jan 1, 2024 to Jun 30, 2025, so every one has been on sale at least 14 months, against every Steam game released in the same window. Reaching 1,000 reviews is the usual rule of thumb for roughly $150,000 in gross revenue; 100 reviews is real traction.
| Shop Keeper | All of Steam | |
|---|---|---|
| Games released | 68 | 24,918 |
| Reached 10 reviews | 83.8% | 53.2% |
| Reached 100 reviews | 51.5% | 17.3% |
| Reached 1,000 reviews | 13.2%95% range 7.1% to 23.3% | 4.2% |
| Median reviews | 104 | 11 |
| Median list price (paid games) | $11.99 | $4.99 |
| Free to play | 7.4% | 17.7% |
Price and outcome
The same cohort by undiscounted US list price on the day we counted. Higher prices go with bigger teams and more content, and a game that cut its price after a weak launch now sits in a cheaper band, so read this as what games priced like yours did, not as proof that raising a price lifts sales.
| Price | Games | 100+ reviews | 1,000+ reviews | Median reviews |
|---|---|---|---|---|
| Under $5 | 11 | — | — | — |
| $5 to $9.99 | 15 | — | — | — |
| $10 to $14.99 | 26 | 61.5% | 23.1%11% to 42.1% | 226 |
| $15 to $19.99 | 11 | — | — | — |
| $20 and up | 0 | — | — | — |
— fewer than 20 games, too few to compare.
Sub-niches: where the odds and the crowding differ
Other tags that appear in the top seven tags of Shop Keeper games. Tags that describe a look or a platform (Pixel Graphics, Singleplayer) are left out. Players add tags to games that are already popular, so narrow tags flatter their hit rates: compare sub-niches with each other, not with Steam.
Best odds
- Management: 15.2% reached 1,000 reviews (33 games)
- Economy: 13% reached 1,000 reviews (23 games)
Filling fastest in 2026
- Life Sim: 97 so far vs 9 (+978%)
- Idler: 47 so far vs 5 (+840%)
- Cooking: 61 so far vs 7 (+771%)
| Tag | Games (2024–2025 cohort) | 1,000+ reviews | 100+ reviews | 2026 so far vs 2025 | Unreleased |
|---|---|---|---|---|---|
| Management | 33 | 15.2%6.7% to 30.9% | 57.6% | 167 vs 30+457% | 403 |
| Economy | 23 | 13%4.5% to 32.1% | 56.5% | 97 vs 29+235% | 203 |
| Life Sim | 16 | — | — | 97 vs 9+978% | 234 |
| Immersive Sim | 13 | — | — | 80 vs 14+471% | 187 |
| Time Management | 8 | — | — | 74 vs 13+469% | 154 |
| Cooking | 8 | — | — | 61 vs 7+771% | 148 |
| Sandbox | 10 | — | — | 55 vs 7+686% | 122 |
| Cozy | 15 | — | — | 50 vs 12+317% | 134 |
| Crafting | 6 | — | — | 50 vs 11+355% | 141 |
| Idler | 4 | — | — | 47 vs 5+840% | 56 |
| Job Simulator | 4 | — | — | 41 vs 6+583% | 69 |
| Building | 15 | — | — | 27 vs 13+108% | 64 |
| Resource Management | 4 | — | — | 37 vs 6+517% | 83 |
| Capitalism | 7 | — | — | 33 vs 5+560% | 61 |
| Incremental | 1 | — | — | 31 vs 1 | 56 |
| Collectathon | 2 | — | — | 30 vs 3 | 43 |
| Point & Click | 1 | — | — | 29 vs 2 | 54 |
| Farming Sim | 5 | — | — | 24 vs 5+380% | 67 |
| Trading | 4 | — | — | 25 vs 5+400% | 72 |
| Horror | 2 | — | — | 22 vs 2 | 32 |
| Puzzle | 2 | — | — | 22 vs 1 | 44 |
| Online Co-Op | 4 | — | — | 20 vs 2 | 50 |
| Automation | 1 | — | — | 20 vs 2 | 44 |
— fewer than 20 games in the cohort. Ranges are 95% intervals.
What broke through in the last 12 months
The most-reviewed Shop Keeper games released since Sep 27, 2025. Still young, so these counts are still climbing.
- TCG Card Shop Simulator33,885 reviews, 96% positive · $19.99 · Sep 14, 2026
- BidKing22,282 reviews, 33% positive · $2.99 · Apr 15, 2026
- Retro Rewind - Video Store Simulator7,838 reviews, 95% positive · $19.90 · Mar 17, 2026
- School Days6,043 reviews, 77% positive · $14.99 · Jan 28, 2026
- ReStory: Chill Electronics Repairs5,220 reviews, 95% positive · $19.99 · Aug 6, 2026
- Dressmaker3,226 reviews, 98% positive · $14.99 · Sep 21, 2026
- Roadside Research2,323 reviews, 87% positive · $14.99 · Feb 12, 2026
- Storage Hunter Simulator1,830 reviews, 78% positive · $43.98 · Nov 27, 2025
What's coming
1,094 Shop Keeper pages are live on Steam but not released: 115 with a date in the next 90 days, 372 with a later date, month or quarter, and 607 saying "Coming soon" or "To be announced". For comparison, 134 came out in all of 2025.
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How we counted, and what the numbers can't tell you
- Every game carrying Steam's Shop Keeper tag (tag id 91114), read page by page from Steam's public store search on Sep 27, 2026: 1,766 games, 672 of them released (Steam's own released count: 672). Games only: no DLC, soundtracks or software.
- Success rates use one fixed cohort, games released Jan 1, 2024 to Jun 30, 2025, because review counts grow with age: a game from last month has not had time to reach 1,000 reviews, and comparing it with a 2024 game would measure age, not success.
- Review counts are the totals Steam's search shows a US visitor, which may count English-language reviews only. Steam prints no count under 10 reviews, so "under 10" is as precise as the data gets. Prices are the undiscounted US list price on the day we counted, not the launch price: a game that cut its price after launch counts at the new price.
- Tags are community tags. Players add them to games that are already popular, which flatters the hit rates of narrow tags. Delisted games and age-restricted games are not in Steam's default search, so they are not here either.
- "Reached 1,000 reviews" is a proxy for commercial success (roughly $150,000 gross by the common rule of thumb), not a revenue figure. We publish no revenue estimates.
- The full aggregate is public: /api/niches/data. Cite it as "Steam Niche Index, Steam Page Analyzer, September 2026".