VG Insights Alternatives After the Sensor Tower Move (2026)

If you are looking for a VG Insights alternative because you can no longer find a price, that instinct is correct: as of 26 July 2026 vginsights.com returns a 301 redirect to app.sensortower.com/vgi, and Sensor Tower’s public product page for it lists no prices at all, only Request Demo and Contact Sales. The closest like-for-like swap with a published number on the page is Gamalytic. The cheapest swap is a free stack that costs nothing and gives up cross-platform coverage.

VG Insights is not gone and it is not worse. It has moved into an enterprise sales motion, which is a fine outcome for a company and an awkward one for a solo developer with a $30 monthly budget. This post covers exactly what changed, what a replacement has to do, and where each alternative is genuinely better or worse. Every claim below was checked against the vendors’ own pages on 26 July 2026, with the date noted where we had to fall back to an archived copy.

Sensor Tower acquired Video Game Insights. It was the company’s third public acquisition, after Pathmatics in 2021 and data.ai in 2024, and it extended a mobile-focused analytics business into PC and console data.

Here is what we can verify about the current state, with dates:

• —vginsights.com and deep links such as vginsights.com/game/413150 both return HTTP 301 to app.sensortower.com/vgi/.... Checked 26 July 2026.
• —The VGI application still carries its own branding. Its page metadata reads “Providing 50+ datapoints per game for over 150,000 games!” Checked 26 July 2026.
• —Sensor Tower’s product page states VGI “covers over 140,000 PC and Console games” across “Steam, Xbox and Playstation”, with units sold, revenue, DAU, price, cumulative revenue, wishlists and reviews. It shows no pricing and routes to Request Demo or Contact Sales.
• —The pricing route at app.sensortower.com/vgi/pricing is a client-rendered application. A plain request returns only “Please enable JavaScript to continue using this application”, and the Internet Archive’s capture from 29 June 2026 caught the same empty shell. We could not read a current published price from any source.

For contrast, here is what the pricing page said the last time it was readable. The archived VG Insights pricing page from 1 April 2025, which already carried a “We’ve been acquired by Sensor Tower” banner, listed an indie plan at $20 per month billed annually, or $30 per month billed monthly, and a business tier at “Custom pricing based on # of licenses and extra options” with a “Request a demo call” button. Free sign-up existed.

We are not claiming the indie tier is gone. We are reporting that we could not find it published anywhere on 26 July 2026, and that is the situation a buyer is actually in.

From what we see in search behaviour and in developer forums, the reasons cluster into four, and only one of them is about data quality:

1. 01No published price. A quote-only product is hard to budget for and harder to justify for one month of research.
2. 02Enterprise procurement friction. Demo calls and seat-based licensing are a poor fit for a two-person studio that wants an answer this afternoon.
3. 03Consolidation risk. VG Insights, Pathmatics and data.ai now sit under one roof. Some buyers deliberately keep a second, independent estimate as a cross-check.
4. 04Overlap with what they already have. If you only ever used VGI to look up one competitor’s revenue, you were paying for a market research platform to answer a one-line question.

Notably absent from that list: accuracy complaints. VGI’s estimates are widely used and widely cited. If accuracy is your concern, switching vendors will not fix it, because every option here is estimating from the same public signals.

Before comparing products, write down which of these you were actually using. Most people were using two:

• —Per-game revenue and units estimates for competitors.
• —Revenue over time, not just a lifetime total.
• —Wishlist estimates for unreleased games.
• —Bulk datasets you can export and analyse yourself.
• —Console coverage, PlayStation and Xbox alongside Steam.
• —API access for pipelines and dashboards.

Console coverage is the one that eliminates most alternatives immediately. Almost every independent Steam tracker is Steam-only. If you need PlayStation and Xbox in the same view, your shortlist is short and it probably still has Sensor Tower on it.

The last column is the one we would weight most heavily and the one comparison tables usually omit, so it is worth stating that we do not publish an error study on our own calculator either. Gamalytic is the only tool in this set that grades its own homework in public.

If you want the same job done at a price printed on a page, this is the swap.

Gamalytic’s about page sets out its method without hedging: it tracks Steam top seller rank to estimate revenue and sales, uses concurrent players to size the playerbase, runs “an advanced version of the boxleiter method” with regression on release year, review score and playtimes, and calibrates against “any publicly disclosed data of actual units sold”. It then publishes its own accuracy test: “77% of estimates were within 30% margin of error, while 98% were within 50% error margin”, with aggregate accuracy claimed at 99%.

It also lists its failure modes voluntarily, including smaller games, free-to-play titles, bundle revenue and the possibility of outright bugs: “Always sanity check any estimates.”

On pricing, read this carefully. gamalytic.com was behind a bot check returning HTTP 429 to plain requests on 26 July 2026, so we could not load the live page. The most recent archived copy of the vendor’s own pricing page, dated 16 December 2025, lists:

• —Starter, $25/month. All filters on analytics tools and game lists, one year of historical data, players by country for the top 10 countries, wishlist estimates, visual asset change history from June 2024, pre-order sales estimates, and 2,500 API requests per day.
• —Professional, $75/month or $810/year. Historical data back to 2015, country split up to 50 countries, playtime distribution, regional sales history from June 2024, DAU and MAU from 2023, review sentiment, experimental DLC and IAP revenue estimates, full wishlist data and full API access.
• —A free tier underneath both, and a 30-day money-back guarantee.

What you give up versus VGI: console data. Gamalytic is Steam only. If your market map includes PlayStation or Xbox, this is not a replacement, it is a partial one.

What you gain: a price you can read, a self-published error margin, and a vendor that says out loud it may be wrong.

If you were using VGI for occasional lookups rather than continuous research, you can probably drop the subscription entirely. Three free tools cover most of it:

SteamDB for facts rather than estimates. Exact concurrent player counts, full regional price history, follower history and patch history. Its FAQ is explicit that the player count “comes directly from the Steam API, there is no double counting or guesstimations”, and equally explicit that SteamDB publishes no owner estimates of its own, pointing instead to SteamSpy, PlayTracker, VG Insights and Gamalytic.

Our revenue calculator for the estimate SteamDB refuses to make. Paste a Steam App ID or store URL, and it pulls the live review counts and price, applies a genre-adjusted reviews-to-sales multiplier in the 20x to 60x band, subtracts Steam’s tiered revenue share and an average regional discount, and returns units, gross and net revenue with a confidence rating and a genre percentile. Free, no account.

Steamworks for your own titles, which is the part people forget. Valve describes Steamworks as “a free suite of tools available to any developer”, and it gives you store and platform traffic reporting, wishlist reporting, UTM analytics and event visibility stats for games you own. No paid estimate will ever beat your own dashboard for your own game.

What the free stack cannot do: revenue over time, wishlist estimates for games you do not own, country splits, bulk exports, or anything outside Steam. If you need those, pay for something.

We would not switch away from VGI in three situations:

1. 01You need PlayStation or Xbox data. Sensor Tower’s stated 140,000-plus PC and console titles is a coverage claim nothing else on this list makes.
2. 02You need bulk datasets for custom analysis. Downloadable datasets were the defining feature of the old business tier, and the enterprise motion is built around exactly that buyer.
3. 03You already have a Sensor Tower relationship. If the mobile side of your business is on Sensor Tower, adding PC and console to an existing contract is less painful than running two vendors.

Enterprise pricing is a barrier for a solo developer and a rounding error for a publisher evaluating a $2m production. Which of those you are is the whole decision.

• —$0. SteamDB for facts, our revenue calculator for estimates, Steamworks for your own game, and the reviews multiplier lookup table when you want to check the math by hand.
• —Under $30 a month. Gamalytic Starter. Closest thing to the old VGI indie plan with a price on the page.
• —Under $100 a month. Gamalytic Professional, for revenue history, wishlist data and full API access on Steam.
• —Budget approval required. Sensor Tower’s VGI, for console coverage and bulk data. Ask for the indie tier by name during the demo call, because it existed in April 2025 and may still exist unpublished.
• —You want a second opinion regardless of budget. Run the same game through two tools and our calculator. If the three land in the same order of magnitude, act on it. If they do not, find out which definition of “owners” each one is using before you conclude anyone is wrong.

For the broader landscape, see our Steam page analysis tools roundup and the four-way head-to-head in SteamDB vs SteamSpy vs VG Insights vs Gamalytic.

Is VG Insights shutting down?

No. As of 26 July 2026 the platform is live at app.sensortower.com/vgi under its own Video Game Insights branding, and public game pages still resolve. What changed is the domain and the commercial motion: the old vginsights.com now 301-redirects, and the public product page routes to Request Demo and Contact Sales rather than a price list.

What did VG Insights used to cost?

The last readable copy of its pricing page, archived on 1 April 2025, listed an indie plan at $20 per month billed annually or $30 per month billed monthly, and a business tier at custom pricing based on licence count. We could not verify whether either is still offered.

What is the closest alternative to VG Insights for indie developers?

Gamalytic, on price and feature overlap, at a listed $25 per month for Starter. The gap is console data: Gamalytic covers Steam only, while VGI covers Steam, Xbox and PlayStation.

Can I get Steam revenue estimates without paying anything?

Yes, for a single game at a time. Our free revenue calculator turns a Steam App ID into a units and revenue estimate using the reviews multiplier, and the Boxleiter method explainer covers how to do it by hand. What free tools will not give you is revenue over time, wishlist estimates or country splits.