Steam store page audit: a real sample report
Below is a complete analysis of a real, published Steam store page, run on July 30, 2026. It is the $29 Full Report, everything a buyer gets, not a preview: every score, every issue with the evidence behind it, every fix, all 9 recommendations, the deep-dive sections on tags, buyer journey, screenshots and coherence, and the competitor comparison. Nothing is blurred or held back.
The page analyzed is Lords of the Fallen, published by CI Games. We picked an established studio rather than a small one, and a page with a mixed result rather than a clean one, because a report with no findings in it proves nothing. CI Games did not request or review this analysis.
- Critical
- 0
- Warnings
- 4
- Suggestions
- 4
- Screenshots
- 10 · median 10
- Short description
- 271 chars · median 233
- Description length
- 361 words
- Store languages
- 12
- Trailer
- Yes
- Demo
- No
Based on 180 of 405 Steam store pages analyzed by Steam Page Analyzer, 2026-02-10 to 2026-07-30.
Issues & Recommendations(8 total)
Open any issue to read the evidence, the impact estimate, and the fix.
Evidence
Small capsule shows only the 'LORDS OF THE FALLEN' wordmark centered on a dark teal gradient with no clear subject.
Issue
The small capsule (231x87) is just the logo on a dark, low-contrast teal background. At browse/wishlist thumbnail size this reads as a generic dark blob with white text. Nothing communicates 'Souls-like dark fantasy boss battle' the way the header capsule's silhouette-and-castle composition does. Players scanning a list of 20+ games will skim right past this.
How to Fix
Crop in on the most striking visual element (the knight silhouette against the glowing castle, or a boss creature) for the small capsule instead of relying on logo-on-background. Increase contrast so the composition reads at 92x136 effective thumbnail size.
Additional Recommendations
- High priority
Add a concrete difficulty/death-mechanic proof section to the detailed description
buyer-journey
Soulslike buyers specifically look for confirmation of punishing combat and a meaningful death penalty. Explicitly naming the dual-world death/resurrection mechanic (Axiom/Umbral) will reassure genre fans this isn't a watered-down action-RPG.
- High priority
Redesign the small capsule around a striking silhouette instead of logo-only
capsule
At list/thumbnail scale, text-heavy capsules blend together. Use the knight-vs-castle silhouette or a boss creature close-up with minimal text to stand out in a crowded wishlist or browse page.
- Medium priority
Lean harder into the 'earned acclaim after rocky launch' redemption narrative
player-fantasy
With 70+ post-launch updates, a widely acclaimed 2.0 update, and Version 2.5 out now, this game has a strong 'redemption arc' story that skeptical Soulslike fans respond well to. Consider a dedicated section or even a screenshot/graphic citing 'Massively Improved Since Launch' with review trend framing, similar to how No Man's Sky and Cyberpunk 2077 market their comeback.
- Medium priority
Reorder screenshots to front-load variety, not just boss spectacle
screenshots
The current sequence is heavy on similar dark, cavern-lit boss encounters (screenshots 3, 4, 6). Reorder to alternate between environment vistas, boss fights, multiplayer co-op moments, and character customization to show breadth in the first 5 images, which is what most players actually scroll through.
- Low priority
Reconsider 'Open World' tag accuracy
tags
Lords of the Fallen is more accurately an interconnected/semi-open world Soulslike rather than a fully open-world game like Elden Ring. If the tag oversells scale and freedom, it risks refunds from players expecting Elden Ring-style traversal. Consider whether 'Open World' should be deprioritized in favor of 'Metroidvania' or 'Linear' if more accurate, or keep only if genuinely applicable.
- Medium priority
Promote the Free Friends Pass more prominently on the store page
marketing
The Free Friends Pass (letting non-owners join co-op sessions) is a strong viral/word-of-mouth feature buried in a single sentence under 'Unite in Online Multiplayer.' This is exactly the kind of feature that drives group purchases: consider a dedicated screenshot or callout graphic.
- Medium priority
Time news/marketing pushes around the Steam Summer Sale cadence already in motion
launch-strategy
You already have a Summer Sale post (67% OFF) and Version 2.5 patch notes. Capitalize on this by cross-promoting the sale directly in the short description or a header banner update during the sale window to catch price-sensitive genre fans who are on the fence.
- Medium priority
Add a one-line critical acclaim or accolade citation near the top
description
With 36,790 recommendations and a 75 Metacritic, adding a brief credibility line ('Over 36,000 positive Steam reviews and a fully revamped combat system praised by players') near the top of the detailed description would provide social proof earlier in the buyer journey, before players reach the update history.
- Low priority
Add a comparative 'then vs now' or accolade-style screenshot
screenshots
Since Version 2.0/2.5 dramatically overhauled combat and performance, consider adding a graphic/screenshot slide highlighting major improvements, similar to how other redemption-arc games showcase transformation to reassure skeptical buyers who remember mixed launch reviews.
How this capsule reads where shoppers meet it
Every placement below is rendered at its true Steam dimensions. Nothing here is scaled.
616 × 353 px: actual size
Deep-dive sections
Tags, buyer journey, screenshot narrative, cross-element coherence and development activity, read off the same store page. These are audit-tier sections.
Genre coherence
Clear genreShoppers can tell what kind of game this is, but parts of the page contradict each other in 2 places.
The player fantasy your page sells
Become a resilient, armored Dark Crusader who braves colossal monsters and a haunted parallel realm to overthrow a demon god, alone or alongside a friend.
What contradicts what
description vs screenshots: The description emphasizes '9 varied character classes' and deep character customization as a pillar, but no screenshot shows the character creator or class selection, leaving that promise unverified visually.
tags vs screenshots: The 'Open World' tag suggests expansive free-roam exploration, but the screenshots (and description's 'interconnected world' phrasing) suggest a more traditional Soulslike structured/semi-linear layout, which could mismatch player expectations set by the tag.
What players will expect
A player would expect a punishing, atmospheric Soulslike with colossal boss fights, a haunted dual-world mechanic, co-op support, and character build variety, and the screenshots/description largely deliver on the combat and atmosphere promise, though customization depth remains unproven visually and 'Open World' may slightly overpromise on structural freedom.
Buyer journey
Breaks at the endYour description has a hook, a promise and proof, but no call to action.
- 01WorksHook
- 02WorksPromise
- 03WorksProof
- 04MissingCall to action
Where it breaks
End of detailed description: after the '70+ Post-Launch Updates' section, there's no closing call to action or reinforcement of why to buy NOW (e.g., wishlist, buy, join community).
What works
- Works: Explore A Vast, Interconnected World: clearly conveys the dual-world hook
- Works: Master Fast, Challenging Combat: concrete weapon variety examples
- Works: Unite in Online Multiplayer: clearly explains co-op options including the Free Friends Pass
- Works: 70+ Post-Launch Updates: strong trust-building section for skeptical buyers aware of the rocky launch
What's missing
- Missing: Explicit core combat/death mechanic explanation (stamina, parry, resurrection loop)
- Missing: Critical acclaim / review social proof callout
- Missing: Closing call-to-action
Short description
Now
“A vast world awaits in the medieval, dark fantasy action-RPG, Lords of the Fallen.”
Rewrite
“Rise, Dark Crusader. Die a thousand deaths across two intertwined worlds to stop a demon god's return in this brutal, boss-filled dark fantasy RPG.”
The current sentence reads like a genre label rather than a promise or provocation. It tells players what category the game belongs to but doesn't make them feel the stakes, tension, or player fantasy of being a doomed crusader facing impossible odds, which is what actually hooks Soulslike fans browsing Steam.
Suggested structure
Rebuild your About This Game section in this order.
Hook: player fantasy and stakes (Crusader vs demon god)
Core Loop/Proof: explicit combat mechanics, dual-world death system, difficulty positioning versus other Soulslikes
Pillars: World, Combat, Character Customization, Multiplayer (existing content, tightened)
Social Proof: cite reviews/recommendation count and the widely-praised 2.0/2.5 overhaul
CTA: direct invitation to wishlist/buy, mention active post-launch support as reason to trust now
Screenshot storytelling
4 shots missingYour screenshots leave out 4 kinds of shot shoppers look for.
First screenshot
Strong choice: a lone armored figure gazing at a distant gothic castle with a dragon-like creature overhead and glowing red beams, immediately communicating dark fantasy scale, mystery, and epic scope. This works well as an establishing shot.
The story they tell
The screenshots mostly tell a consistent story of exploration punctuated by escalating boss encounters (multi-headed dragon creature, giant toothy beast, ghostly boss, mounted horseman), which reinforces the Soulslike boss-rush fantasy well. However, several shots (3, 4, 6, 9) share very similar dark blue/purple cavern lighting and vertical creature-looming-over-player composition, making the middle of the sequence feel repetitive rather than showing breadth of environments, classes, or playstyles.
Shots to add
- Missing shot: Character creation/customization screen
- Missing shot: Inventory, stats, or skill tree UI
- Missing shot: Daytime/varied biome environment beyond the two similar forest/castle vistas shown
- Missing shot: Co-op multiplayer in action (two visible players together)
Development activity
Active5 news posts, the last one today.
Development activity is strong and recent, with patch notes, sale promotions, and even a sequel announcement all within the last month. Continue this cadence. It signals to browsing players that the game is actively supported two years post-launch, which is a major trust signal for Soulslike buyers wary of abandoned live-service-style titles. Consider pinning a 'why buy now' announcement highlighting the 2.5 update and Veteran Mode directly to reinforce urgency for wishlist conversions.
Page health
4 of 5 in placeNot on the page yet: a demo.
- YesTrailer
- Not yetDemo
- YesFormatting
- YesEmbedded media
- YesWebsite
- Tag slots
- 20/20
- Screenshots
- 10
- Short description
- 271 chars
- Long description
- 361 words
- Languages
- 12
- Controller
- full
- Reviews
- 36,790
- Metacritic
- 75
How this page compares
The same page measured against 5 similar released games. Every figure here is a raw Steam fact: counts, lengths, prices: not our opinion of anyone else's game.
Competitor Comparisonvs 5 similar games
Add more screenshots
Expand your description
Add more platform support
Tag gaps vs. similar games
across 5 similar gamesThese tags are common in your niche but missing on your page. Adding relevant ones helps Steam surface you in the same discovery queues.
- Third Person100% of similar games
- 3D80% of similar games
- PvE60% of similar games
- Artificial Intelligence40% of similar games
- Atmospheric40% of similar games
- Co-op40% of similar games
Tag prevalence across similar games
30 tags ranked by prevalence- Action100%
- Fantasy100%
- Open World100%
- Singleplayer100%
- -Third Person100%
- -3D80%
- Action RPG80%
- Action-Adventure80%
- Adventure80%
- Multiplayer80%
- RPG80%
- Character Customization60%
- Dragons60%
- Online Co-Op60%
- -PvE60%
- Souls-like60%
- Story Rich60%
- -Artificial Intelligence40%
- -Atmospheric40%
- -Co-op40%
- Combat40%
- Lore-Rich40%
- Medieval40%
- -Anime20%
- -Choose Your Own Adventure20%
- Dark Fantasy20%
- -Difficult20%
- Exploration20%
- -Family Friendly20%
- -Free to Play20%
| Game | Tags | Screenshots | Desc Length | Short Desc | Trailers | Platforms | Controller | Demo | Video | Reviews |
|---|---|---|---|---|---|---|---|---|---|---|
 Lords of the Fallen Your game | 20 | 10 | 4,805 | 271 | 9 | 1 | Yes | No | Yes | 36,790 |
| 20 | 14 | 7,183 | 281 | 6 | 1 | Yes | No | Yes | 5,433 | |
| 20 | 13 | 11,432 | 295 | 2 | 2 | Yes | No | Yes | 109,967 | |
| 20 | 10 | 8,498 | 275 | 1 | 1 | Yes | Yes | Yes | 75,587 | |
| 20 | 10 | 6,575 | 171 | 10 | 1 | Yes | No | Yes | 825,444 | |
| 20 | 18 | 7,421 | 298 | 6 | 1 | Yes | No | Yes | - | |
| Average | 20 | 13 | 8,222 | 264 | 5 | 1.2 | 100% | 20% | 100% | 254,108 |
Some of the games in this comparison are in our benchmark dataset, with their media counts, description lengths and cohort percentiles published in full:
What is not shown here
Review sentiment analysis, which is a Studio-tier section and is currently switched off for every tier, so no audit includes it today.
Score tracking across re-runs, which needs two or more analyses of the same page. This is a single run, so there is nothing to track yet.
See what each tier includes →Get this for your own page
The analyzer reads your capsule, description, screenshots and tags straight from Steam and returns your scores and your worst issue for free. No account, no card. Everything on this page, the fixes, the recommendations, the deep-dive sections, the paste-ready changes and the competitor comparison, is the $29 Full Report.
About this sample
This is a point-in-time reading of a store page as it stood on July 30, 2026. CI Games can change that page at any time, and may already have, so treat the findings as a record of what the analyzer saw on that date rather than a statement about the page today. The report is reproduced as it was generated, with no edits to the wording of any finding.
Scores measure store page presentation only. They say nothing about the quality of the game, which in this case is a commercially successful title carrying a 75 Metacritic and more than 36,000 Steam recommendations. A high-selling game can still leave conversion on the table, and that is the entire premise of the tool.
We publish scores for third-party games elsewhere on the site, including the public leaderboard. Findings are framed against the same benchmarks every analysis uses. CI Games has no involvement in, and gave no endorsement of, this analysis or this site.
Source analysis id 0e26a766-158e-4931-9af9-1cfb3acc4c76.